Denim journalism. Bootcut jeans Other advertising definitions

You must emphasize that the company spent *** thousand rubles on this! demanded a familiar female voice on the phone.
“Too many numbers, the audience will get confused,” I tried to argue.
- No, Seryozha, you must mention it.
- Why do I owe it? - here I have already started to wind up.
- And from the fact that you get paid for it! The woman's voice almost went into falsetto.
“They don’t pay me for THIS,” I answered and hung up. This was my last paid story in which someone else's point of view was imposed on me. Paid, of course, not for me. Which, in general, did not change the essence. Yes, I once periodically removed the "jeans".

"Jeans" is not only specially sewn material. In journalism, this term refers to a paid story. Sometimes this is also called "ordering". No, not advertising at all. Such a report is in the general news release, but filmed for money and in the interests of the customer. So that the viewer does not guess that this plot is paid for, it goes without the special beat that is due in such cases. At least not every viewer could understand. Of course, this violates the laws on the media and on advertising. But who cares.

Part of the shares of the television company "Apex-TV", in which I then worked, belonged to "Evrazholding". Now it is owned by Mr. Abramovich. Before that, Mr. Abramov. Little difference, as you can see. In addition, in Novokuznetsk, Evrazholding owned two largest metallurgical plants - KMK and ZSMK, and mines in the south of Kuzbass. Enterprises demanded modernization, which cost a lot of money. And the mines were completely unprofitable. But it was impossible to fire all the workers at once - this meant a social revolt. Therefore, they were fired gradually. Money was invested from time to time. And so that there would be no revolt, the population was told about each such investment. Including through the television company in which I then worked.

I had to travel to metallurgical plants. But most of all I had to travel around the mines. I fell in love with the press service of the company that was responsible for them - Evrazrude (a subsidiary of Evrazholding). Say, corrupt journalist? Formally, you have every right. But we had an unspoken agreement with the press service. At least I thought so. They come up with news stories. And I shoot as I see it. As a journalist, I visited all the mines and more than once all these small villages and towns in the south of Kuzbass - in Kaz, Tashtagol, Sheregesh.

Information occasions were sometimes stupid. Once we were invited to shoot a story about overfulfilling the plan before the New Year. It looked like this: against the backdrop of a shabby Christmas tree, the miners were handed letters. For exceeding the plan. Without exaggeration, this is exactly what it looked like. Well, you can’t make a report out of this. Well, honestly, no one cares. Surely you, seeing such a picture, would immediately switch the channel. Let's go down to the mine and film the miners at work, I said, swearing quietly to myself, not because I had to go down, but because the press service had not prepared. And in parallel, I was thinking about how to turn this plot around. And as a result, I descended to such a depth where even the miners themselves did not work. I stood in the shaft at the lowest level on a thin sheet of tin. And he talked about working conditions. And under this sheet of iron was a void. Water poured from above. And the operator, as I remember now, did not dare to join me, so I wrote the stand-up below, and he shot from above. How I got there, I will not tell all these extreme details. And all this for the sake of "jeans".

I'm not trying to justify myself in any way. Yes, I was filming "jeans". I filmed commissioned scenes. I just tried to somehow turn these plots from "custom-made" into informational and interesting to the viewer. And most importantly, be honest. I have mastered allegorical language perfectly. Because in a custom plot you can’t show an uncomfortable truth. But you can hint. Yes, I have mastered the reception of hints. In all these techniques, one thing is good - they are not understood by the customers of the plots. But it’s also bad that not all viewers recognize these hints. Of course, I also filmed regular reports. After all, "jeans" is not an everyday task. But sometimes there are such “denim” ones. And then Internews happened in my life.

After I studied at Internews, when I arrived, I immediately declared that I would not shoot jeans anymore. The editor tore and metal. He yelled that I was fired. No, he didn't say anything to my face. I was told about this.

I'll be honest, I didn't keep my word. I shot a few more custom stories. But either he forgot how to hint. Or just tired of hinting. And, probably, I got bitten. And then there was this phone call. Lena Kobeleva called. Evrazruda press officer. I once worked with her in the city newspaper "Frant". At that time I was in charge of the youth editorial office. And she was still young and promising, but already an experienced journalist. But then she went to the press service. And we had a good relationship. But after the phrase "You get paid for this", I did not listen further and hung up. And it’s not at all because I really wasn’t paid separately for these stories. Then I thought of only one thing: Lena, how is it possible, you were a journalist like me a year and a half ago, and now we speak different languages ​​...

Then Lena's boss, Zhenya Friedrich, called and apologized. I know why. The unspoken agreement was based on this: they give me relative freedom in exchange for my experience. But I stopped going to the mines. And soon he completely quit and left the city.

After moving from Novokuznetsk, I shot "jeans" a couple more times. And you can throw tomatoes at me again. Once - working in my favorite television company "TV-2". I found out that the plot was "custom-made" only after I had already filmed it. Producer Lena Izofatova did not warn me in advance. And I guess why. She most likely thought that after that I would refuse to go to the shooting. But in this case, one way or another, I did not have to adapt to anyone. It was an editorial task, there was an information occasion. No one has influenced how I will tell about it. It was the same in the second case - already in the Russian News Service. Congress of the party "Patriots of Russia". Praise is not necessary, they told me right away. I just had to tell what I saw. And I told. Apparently. now the main thing for this party is at least a mention.

During all this time, "jeans" has not disappeared anywhere. On the contrary, it has become an integral part of Russian journalism. And now, watching the federal channels, I can say with 99 percent certainty whether the story was ordered or not. How much does this pleasure cost? In those days, with my salary of seven and a half thousand, one story I filmed brought the television company 60 thousand. I know this for sure, official papers were passed through me a couple of times. You can try indexing to current salaries. It was then called "information cooperation". Now. I think it kind of looks like it.

It is not necessary to judge strictly the journalists who shoot "jeans". Everyone judges journalists. And I'll tell you honestly, few of them like such "orders". Well, if only the one who has mixed people, horses and, perhaps, hamsters in his head. Nobody judges editors-in-chief, channel owners. No one is judging the advertising and information committees, the prosecutor's office. But everyone knows and understands everything perfectly. They even order. Think. the prosecutor's office does not buy "jeans"? Maybe not for money, but buys. Who needs to know about all this. In the end, "jeans" is on the highest level - on the federal channels. However, on federal channels there is also something that, in comparison with what "jeans" is, is petty fun.

I have wanted to write about this for a long time. I wanted to, and did not dare. And I know very well that much of what is written is known. But perhaps not everyone knows. Now you can obstruct me.

Traditional women's Genoese dress in "blue jeans" (1890s)

Initially, jeans were made from hemp canvas of English or American production, which became much cheaper due to the decline of the sailing fleet. It is thanks to this material that jeans have gained fame as exceptionally durable clothing. Subsequently, hemp was supplanted by cotton, and by the beginning of the "denim revolution" in world fashion (1960s), hemp fabric was no longer widely used in their production.

Etymology

The word "jeans" is a Russian education based on Americanism jeans. Back in the 16th century, jean diagonal weave cotton twill was known in Europe, a special type of Genoese bumazeya. From the Italian “gene”, the word “jane” appeared in Old French and from there it passed into English.

The name of the material was formed from the toponym Genoa. The fabric itself was produced in France, in the city of Nimes (de Nimes), Genoa supplied the indigo dye.

The word entered the Russian language in the second half of the 20th century.

Story

Historians have long traced the origin of jeans to their names in English: denim and jeans. The first points to the French city of Nimes, which was famous for its durable fabrics, the second - to the Italian Genoa with its textile factories.

The first jeans came from American movers. Archaeological research has so far yielded nothing; only fragmentary information has been preserved in written sources that in the middle of the 17th century, cheap fabrics of this type were supplied from Genoa to Northern Europe (especially to England). Images of presumably denim clothing (a woman in a denim skirt and a boy in a denim jacket, through the holes of which a light lining is visible) were discovered by art historians in the paintings of an unknown Italian master of the middle of the 17th century, conventionally called the “Master of Blue Jeans”.

First of all, residents of Moscow and Leningrad got acquainted with jeans, where foreign tourists and students began to appear before everyone else. From these two capitals, delegations went abroad more often. Therefore, Western things first appeared among the inhabitants of these cities, and a number of ports - Odessa, Kaliningrad, Vladivostok. Also, it was in these cities that Beryozka stores began to open for the first time in 1964, where jeans were also in the assortment.

In the same years, jeans began to be mentioned in the works of Russian writers and poets: Vasily Aksyonov, Evgeny Yevtushenko. In 1963, during a famous meeting between Khrushchev and the creative intelligentsia, Nikita Sergeevich reproached Andrei Voznesensky for showing up to the meeting in jeans.

industrial products

How denim fabric is stored at the factory.

Automatic cutting machines are used in the RMG factory to cut the pieces.

P P Spray and P P Bonding is applied to jeans to give them a new look.

Adding 3D crunch, mustache and wrinkles to jeans to make them look more familiar.

Applying permanent wrinkles to jeans.

Denim has been popular for its practicality for centuries. It has a universal texture and is distinguished by species diversity.

The "progenitor" of modern jeans is canvas. The first mention of it dates back to the 15th century. The material was used to make sails and protective covers for cargo ships. Somewhat later, it began to be used for sewing sailor trousers.

In the middle of the 19th century, Levi Strauss in San Francisco invented to produce trousers for gold miners and cowboys from durable coarse fabric. In 1873, together with Jacob Davis, he patented the idea of ​​making canvas work clothes with brass fittings. This year is considered to be the year of the appearance of modern denim trousers.

By the beginning of the 20th century, they had penetrated Europe and entered the mass market.

Characteristics and features of production

Standard weave - twill, slope - from right to left. The classic thread ratio is three to one.

On the front side are dyed cotton fibers. This is the basis of the canvas. The wrong side is represented by unpainted "ducks".

Synthetics are often added to cotton: lycra, elastane, viscose, etc. This is done to reduce the density and rigidity of the product, to give it elasticity.

The fibers are dyed by boiling with natural (indigo) or non-natural dyes.

Jeans in its purest form is a dense and rigid matter of natural origin. Due to this, it has certain advantages and disadvantages.

Material advantages

• Wear resistance. Jeans are difficult to tear due to the strong weave of the threads. High-quality products will last 10 years or more.
• Hygroscopicity.
• Thermal protection.
• Breathability.
• Lack of electrification and dust capacity.
• The denim doesn't wrinkle at all.
• Ease of use. The raw material does not crumble, does not twist, does not stretch during the creation of the product.
• Variability in species, model and price segments.

If artificial components are added to the composition of the product, the positive qualities of matter weaken.

Cons of the material

• High degree of shrinkage. This is especially noticeable after the first wash. Items of clothing with the addition of elastane shrink more than others.
• Colorability. Washing jeans is best done separately from the rest.
• With improper care of a thing, it loses its characteristics and attractiveness (sits down, stretches, fades).

Varieties of fabric

During the development of production technologies, many ways of working with denim have appeared. So the following types of it appeared:

• Denim is the most expensive and high quality type. Weaving method - classic, seamy side white.
• Jean is a cheap version of denim. Differs in softness.
• Broken twill. Known as reverse twill or chevron. It is characterized by the reverse direction of the rib in the weave (herringbone pattern).
• Eicru, or ecru. Not dyed, natural cotton color.
• Shambray, or shamri. The ratio of threads is 1 to 1. As a result, the lightest matter is obtained. It is used for sewing such wardrobe details as swimsuits, sundresses, shirts, etc.
• Left jeans. In it, the thread goes up from the left.
• Striped. It is distinguished by stripes woven over the main fabric.
• Vintage. Known as varenka or vintage denim. Distinguished by wear.
• Suite. The texture is uniform, without the usual scar.

Differences in composition

Often other matter, natural or artificial, is added to cotton. So the following types of denim are obtained:

• Stretch - the material is as light as shamri. It features elastane fibers in the composition. Due to this, it stretches well.
• Bonding. A layer of knitwear is added to the cotton fabric. The thing turns out to be warmer and pleasantly lies to the body.
• Linen. The texture of the canvas is uncomplicated, has small knots and seals.
• Silk. Items of clothing made from this fabric have a pleasant matte sheen.
• Designer denim. The main difference is the velvety surface. Achieved by adding elastane. In addition, it contains additional decorative elements. It can be sparkles, inserts, drawings.

Application area

The scope of this material is not limited to the usual jeans. From this fabric sew:

• outfits and casual clothes (pants, jackets, dresses, suits, etc.);
• household items of clothing and textiles, underwear;
• bags and shoes;
• hats;
• decor items;
• small accessories (key chains, phone cases).

Compliance with certain conditions guarantees a long service life of jeans. Recommended:

• do not dry clean;
• fasten all locks, pockets before washing;
• wash from the inside by hand, machine wash is allowed with a temperature of no more than 40 degrees;
• do not use bleach, from which the thing may turn pale;
• do not squeeze, you can stretch the thing with your hands to avoid shrinkage;
• dry naturally, do not overdry;
• Do not iron; if necessary, you need to do this from the wrong side in the “cotton” mode;
• do not store denim in polyethylene or vacuum bags (they provoke mold).

Customer Reviews

The overall assessment of the properties of the material is positive. Buyers appreciate the denim's versatility, durability and comfort.

Negative reviews relate mainly to cheap things from this fabric: they often shrink, stretch and tear.

Photo gallery

Other definitions of advertising

Advertising- is a paid, non-personalized communication carried out by an identified sponsor and using the media to persuade (to something) or influence (in some way) the audience.

Narrower definitions are also used, such as those limited to goods and services. Sometimes the definition includes such a feature as commercial interests.

The task of advertising- encourage representatives of the target audience to take action (choosing a product or service, making a purchase, etc., as well as forming the conclusions planned by the advertiser about the object of advertising).

Types of advertising

According to the legislation of the Russian Federation according to the object of advertising

• commercial advertising
• social advertising aimed at achieving charitable and other socially useful goals, as well as ensuring the interests of the state
• political advertising (including pre-election)

Private advertisements, i.e. advertisements of individuals or legal entities not related to entrepreneurial activities, in accordance with the Law on Advertising (art. 2, paragraph 6) are not considered as advertising.

By place and method of placement

Specific types of advertising by purpose

• Counter-advertising is a refutation of inappropriate advertising. In the Russian Federation, it is provided as a punishment for inappropriate advertising
• Anti-advertising is information designed not to raise, but to reduce interest, or to discredit goods, enterprises, trademarks. In Russia it is forbidden by the law on advertising.

Regulation

In advertising, different financial and political interests inevitably collide. The consumer is interested in reducing the amount of advertising and reducing its intrusiveness. The manufacturer, on the contrary, is interested in increasing both the amount of advertising and audience coverage.

It is in the interest of society as a whole to protect consumers from false and unfair advertising. The same interests dictate the need for sales promotion, the main means of which is just advertising. The contradictory nature of these interests requires detailed regulation. Advertising legislation in all countries is a compromise between the above interests.

Advertising: Pros and Cons

Behind

Against

Story

Advertising in the USSR

But, despite the politicization, despite the planned economy, commercial advertising still occupied a prominent place in the USSR. Most advertisements were published during the NEP. But in other periods, advertising was also created and distributed.

The advertising slogan " Fly with Aeroflot”- not only due to the prevalence of this advertisement, but also because of its dubious commercial value - Aeroflot was the only air carrier in the country, so the text sounded somewhat ironic (although the essence of this slogan was not in competition with the missing alternative airlines, but in competition with rail and road).

Those who lived in Soviet times probably remember other catchy advertising phrases:

• "Nowhere but in Mosselprom"
• “I saved up - I bought a car”

other.

Notes

see also

Glossary of terms, professionalisms and jargon used by media workers (journalists, editors, advertisers, PR people, social media people, etc.). Sometimes, media workers pronounce a lot of incomprehensible words, the meaning of which you do not know. Below are the most common words in this profession. Currently in the dictionary 209 words (+57 words since last time), and it is constantly updated.

BUT
Abbreviation- conditional abbreviation of the name by the first letters (Moscow State University, Ministry of Internal Affairs, Communist Party of the Russian Federation, etc.)
Announcement- advance notification of something.
Antrefile- a small article or article in a newspaper used to convey information about a company, exhibition, fair, etc. Usually an entrefile does not have a title and signature.
Aprosh- spacing between letters (in printed journalism).
Astroturfing(AstroTurf - artificial grass for sports grounds) - the formation and support of artificial public opinion.
Attribution- an indication of the source of information in the material.

B / s - no sound, see Bezeshka
grandmother- large blank material in the form of a circle, rhombus, square, etc., filled with printing ink

Jar- a pre-recorded program that is usually broadcast live on the radio
BTS(seven-forty) - A big political story, which is put in the final program. The traditional timing of such a story is 7 minutes 40 seconds.
mass grave- credits at the end of the program with the names of the authors.
Briefing- a very short press conference, which is held on one issue and immediately begins with questions from journalists.
BSC- abbreviation "Delirium of the Gray Mare".
Bezeshka (b / z)- video sequence with internoise, without slander of the correspondent.
background- a background for creating a general picture of the news.
AT
IN VK- leader out of frame. News that does not need to make a story. The presenter reads the text himself, and a picture appears on the screen.
Layout– editing the location of materials on a page or page spread.
Workbench- layout designer.
Vestyuki- employees of the program "Vesti".
Video sequence- in a video clip, a set of frames, plans, performing a descriptive function.
Vijay- host of the show on the music channel.
Visyak(Dangling line) - an incomplete line, transferred to the beginning of a new column of text during layout.
VMZ- "In editing and recording", an abbreviation about the created plot.
Water("pour water") - a text that does not carry meaning (needed when there are few facts, and the article needs to be finished to a certain number of characters).
Air– white spots between materials in the press.
Sunday dad- host of the Sunday weekly broadcast. Name - meets with his audience ("children") once a week.
Eight- one of the rules for filming concerts or press conferences, in which the axis of filming between the speaker and the audience should not be violated.
incision- a quote from the text, taken out separately in the material.
Turndown– location of the text relative to the edges of the artboard (centered, left and right).
Exhaust- the effect of the published material.
Output- publication information.

Proofreading- the process of processing the material after editing

G
Haemorrhoids- the client's debt to the advertising department.
Gloss- type of magazines printed on glossy paper. It is believed that glossy magazines are created for entertainment, although there are many examples that prove otherwise.
Goblins- extras, which replaces the audience in the programs.
talking head(talking ass): 1. An official interview with an important person - only his head is in the frame. 2. News anchor.
Gonzo(Gonzo - crazy) - a type of journalism in which the story is told in the first person with a large share of subjective opinions and assessments. Designed by Hunter Thompson.
Citizen journalism- a term denoting journalists of people who have never been professionally engaged in journalism before. This term can be applied to some bloggers.

D
Debriefing- Debriefing.
Dead line(deadline) - the deadline for submission of materials before their release in the media.
Dedolight- a special item used by illuminators. Roughly speaking, this is a lamp on a movable base, capable of sending a concentrated beam of light to the illuminated object. The common name for all lamps of this type comes from the manufacturer Dedolight.
Deza- disinformation.
jingle- a permanent sound version of the name of the radio station, which is remembered by listeners.
Jeans- paid material. It can be ordered by the advertising department of the publication, it can be ordered by interested parties to a specific journalist.
Divisiproshka- DVCPro cassette.
DJ- the host of a musical show on the radio, not to be confused with a DJ.
Defamation- dissemination of defamatory information in the media. It differs from slander in that the veracity of the information is not important, and also in that it can only be transmitted in print.
Domzhur- The Central House of the Journalist, located in the center of Moscow.

Yo
Eprst- Konstantin Lvovich Ernst.

F
Yellow press- a type of journalism that specializes in "hot" and scandalous news, often unverified rumors. The name supposedly comes from the Yellow Kid comics.

W
paddock material for further processing.
Zasedachka- boring event, meeting.
Zelenka(chromakey, chromakey) - a single-color background used to shoot an object, which will later be replaced by a background. Most often green, comes across a blue background.
Zomboyaschik is a popular TV name.

And
Needle(syringe) - the building of the Ostankino television tower.
Publisher- a special term denoting a media publisher - a person who provides logistics for the production (preparation, production and release) of printed works or mass media products.
Interview- a genre of journalism that involves a conversation between a journalist and an interviewee.
Intershum- an audio track corresponding to what is happening on the video and accompanying the off-screen text. For example, for the plan of the Moskva River, the internoise will be the sound of water and the noise of the road next to the river.
Source- designation of objects from which information is taken. Sources can be both familiar sources of information and ordinary people.

To
Kaka- yellow press materials starting with the word "How" (example: "How to make a million sitting on the couch?")
Wire rod
Brick- a big article in the press.
kerning- change of letter spacing in the text.
Slander- dissemination of deliberately false information in the press, the media, personal correspondence and in words (publicly). Is a crime.
cloaker- definition of a bot attacking someone's posts after mentioning a certain person there. The term was coined by bloggers.
clock- air hour on the radio, 60 minutes. Used to form the ether grid.
Speaker: 1. Broadly speaking, a column in a print media layout. 2. In the narrow - a certain heading belonging to a particular author.
Layout- one of the shooting rules, when the entire mass of the object being shot is transferred to one of the axes of the frame.
Compote- a set of different data in the material, resulting in a useless mixture of information.
canned food- materials that never lose their relevance. Stored in reserve in case of blockage of space or ether.
Content- content, media files for the material. Sometimes means media content.
Korzin-TV- long shooting of the material, and it goes on the air in b/s format and for 30 seconds (the whole result is in the wastebasket).
red-cheeked- a client with a large advertising budget.
size- the main measure of the quality of the plan, which determines the entire survey.
Caption- caption to the photo in the photo archive

L
Ladushki- Applause from the audience-extras in the program. They are recorded at the beginning of the filming of the program, while the "goblins" are not tired yet.
Life- type of plot, when the event itself is shown without journalist's comments.
Life-to-tape- a special type of shooting a story, where the journalist is constantly in the frame and participates in the events surrounding him.
Lead- the first subheading in the article, most often in large print. The goal of a lead is to keep attention.
Catch- receive material by e-mail.
backlash- in a video clip, a background sound that interrupts the voice-over and goes in sync with the video image.

M
Layout- a preliminary exact copy of the newspaper or advertisement.
Macracker- "mudraker", whistleblower journalist. Basically, mackerels are journalists conducting investigations in "dirty" cases.
Material- the generalized name of the product produced by the journalist.
Honeymoon- monthly advertising campaign involving the press, radio and TV
dead picture– plan in video filming without background sound, internoise.
minidivishka- MiniDV cassette.
mitpappet- by analogy with Sokpappet, only he is a living person, often a friend or acquaintance of an astroterfer.
Moment of non-game- in documentaries, this is the moment of shooting when a person gets used to the camera and behaves naturally.
momentalist- journalists with "instant photographic cameras", an old Russian nickname for the paparazzi. So called paparazzi during the 20th century in Russia.
Mounting- gluing plans. There are several types of installation:
- Associative- type of editing, in which the following order of shots is used: first about the subject of shooting, then the plan on the subject of shooting. Example: the first plan is the place of the bomb explosion, the second plan is the face of a person of Caucasian nationality.
- clip- type of editing, in which a set of plans with a length of no more than 1-2 seconds is used.
- Linear (analogue)- editing on analog equipment from film.
- Non-linear (digital)- editing on digital equipment using digital sources (media files on a computer).
- Parallel A type of montage in which two storylines run parallel to each other. Often used in documentaries.
- Mixed- mix of analog and digital editing.
Montage- room for installation.
Bridge- going live (live).
Mokhnatka- a plug on the microphone, used to protect against wind and blowing.
Fly- a microphone on the journalist's collar, without wire.
outdoor mouse- Small outdoor sign.
Meat- an unnecessary part of the photo that is removed during editing.

H
Hex(zabreh) - voice-over in videos.
Bib- in videos, displaying the name of the interviewee on the screen.
New media- a term used to refer to interactive electronic publications.
Legs- information about the material.
Nonivent- an event that, in the opinion of a journalist or editor, should not be mentioned in the media because of its unimportance.
newsmaker- literally, the person who created the news. Any celebrity, politician, ordinary person who has committed certain actions, after which they received publicity in the media.

O
OBS ( One grandmother said) - information based on gossip or taken from the ceiling.
obligation- see Parachute.
Browser -
reindeer breeders- Correspondents from the Far East.
Offset- a printing method in which ink is transferred from a printing plate to a rubber cylinder, and from it to paper.

P
Package- a story on the radio, prepared and recorded in advance.
Panorama- plan in vertical or horizontal motion, in which the object or area is shown in its entirety.
Paparazzi- a journalist who shoots show business stars and other celebrities without the permission of the latter. Sometimes the paparazzi are specially hired by the stars to create a "surprise" photo in the place where the customer wants.
Parachute- the task lowered from edition.
Parquet- official event (on the floor)
Interruption- 1. On TV - a change of plans on the air, switching attention and relieving stress from watching. 2. On the radio - a composition, at the beginning of the transmission and at its end, used as a permanent element of recognition.
haul- material that is sent to the editorial office with the help of a flyer or from other TV companies or branches of the TV company.
The loop(button) - a type of microphone with a wire that clings to a journalist's collar.
Pilot- Trial release of the transmission. Pilots most often do not go on the air.
Pioneer- a celebrity of average size, which can be invited to the shooting without much difficulty. Used to fill the studio with "experts".
Plan- recording segment. There are several types:
- Far- several people fit in the frame.
- Large- in the frame of a person's face.
- Macro- an object in the frame, smaller than the face (eye, mouth, nose).
- Dairy(first middle) - in the frame a man is shot up to his chest.
- General- the person in the frame fits entirely.
- Easter(second middle) - to the waist with a small grip on the legs
- Three-ruble- the conditional name of the angle of shooting the Kremlin from the Stone Bridge. The name comes from a three-ruble bill, which depicted just such a plan.
die- a certain "blotch" on which you can add any information.
Basement- a special block in which the output data is indicated. Often indicated on the last strip at the bottom.
Eyeliner- a speech by a journalist before the plot itself, which brings the viewer to the news.
subzag- subtitle.
Microphone stand- a journalist who is silent during an interview, simply asks questions and does not try to start a casual conversation.
call uncle- to take a comment from a specialist, an official, a high-ranking official.
Strip- in fact, the page. In the press, few people call pages pages, more often they say "text on such and such a page."
Ruin the lawn- dumping, allocate advertising space at low prices.
Briefcase- the conditional name of the place where finished unpublished materials are stored.
Shahid Belt- lavalier microphone with battery on the belt.
Press release- the material of any company, addressed to the media. Contains information about the company and the main idea of ​​the press release.
Pressuha- press conference.
Familiar camera- the moment of shooting, when a person gets used to the camera, stops noticing it and relaxes.
Run- rehearsal of the program, plan, show.
promotional material- material in a journalist that helps in promoting a product or person in the market.
Sheet- a very long plan.
straighten up- go live.

R
reversal- two stripes on one visual field, text on these two stripes.
markup- a copy of the newspaper with the specified fees to journalists.
Angle- shooting angle.
storyboard- a draft pre-assembly sheet, on which there are outlines of plans in the order of their future gluing.
Reverberation- the process of gradually reducing the intensity of sound during its multiple reflections (roughly speaking, an echo, but not an echo - a special effect used in audio editing on the radio).
Reportage- material from the scene. Characterized by efficiency and objectivity.
Fish- workpiece, frame material or strip layout.

With
fresh head- a permanent employee of the daily publication, whose duty is to fully read the latest issue of the newspaper before its publication.
celebrity- celebrity. Sometimes, a celebrity who can be famous in several areas at once.
Net- a schedule of programs, which is literally a schedule of programs on TV or radio.
Synchronous- a segment of the interview, which will be presented in a frame on TV. Literally, an image that is in sync with speech. There are two types of synchronous designation:
- CHX- video and sound are synchronized.
- NSNH- there is a person’s speech, but instead of his video image, there is a series of explanatory materials (photos, footage from the chronicle).
Hidden camera- a type of shooting in which the subject does not see the camera or does not even know about its existence. In many countries, covert photography has been restricted.
snickers- stir up the author of the material, shake to get the material.
Dog- see Mokhnatka.
Seokpappet- an artificially created character on the Internet, which cannot be distinguished from a real person. They are needed for astroturfing, since they are the ones who create a false public opinion.
Special Feature- a longer and more in-depth reportage.
Speaker Literally, speaker. A person leading a presentation or taking a word in a speech.
Cup- the building of the television center in Ostankino.
Article- this is a genre of journalism in which the author sets the task of analyzing social situations, processes, phenomena, primarily from the point of view of the patterns that underlie them.
Stand up- the work of a journalist in the frame, his face, his comments.
Stringer- an eyewitness to the events who sent the news to the media.

T
Timecode- additional channel (hours+minutes+seconds+frames) when shooting video. Required for ease of installation.
Plate- satellite dish, thanks to which communication with the studio is carried out.
Telekiller- a journalist who was "ordered" by a person to "murder" on the air with the help of compromising evidence and prejudice. The most frequently mentioned telekiller is Sergey Dorenko.
Zoom(zoom) - button to increase (zoom in) and delete (departure) the frame. It is rarely used in major media, as it violates the logic of the narrative.
Traveling- a shooting method in which the camera rides on cranes or cables.

At
Kill - remove from the material, cut out ("Let's kill the Libyans" - "Let's remove that part with the Libyans from the material").
UVS- format "Oral (leader in the frame) - video (video on the screen, presenter behind the scenes) - synchronous".
Fishing rod (crane)- the general name of microphones on a long stick.
Duck- artificially created comic news, gossip.
Ear- a device for direct communication with the studio from the scene.

F
Feature (Feature)- great informal informative article.
Flaika- a car with a plate on the roof.
Lamp- initial letter, the first letter in the text, highlighted especially.
Music library– storage of sounds and internoises.
window leaf– free space in print media in which an illustration or inset is inserted.
Photo bank- Photo storage. There are paid and free photobanks.
photofeature- photographic material (see Ficher).
freelancer- A journalist who is not on the official salary of the publication is not on the staff.

X
wheezing- an audio recording made by phone (aka Khripushka)

H
fourth power- a phrase applied to journalism, as to the fourth branch of power.